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Natural shampoos: marketing gimmick or not?

Natural shampoos: marketing gimmick or not?

These days, the hair industry is designing shampoos with oils and other natural ingredients to target the health conscious consumers. But the big question is: are these natural shampoos really ‘natural’, let alone ‘organic’? Let’s take a closer look. Shampoos contain surfactants. What these do is that they remove the dirt, oils or residual products […]