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3 categories of conditioning ingredients explained

3 categories of conditioning ingredients explained

Hair conditioners play many roles: making hair soft, increasing shine, improving detangling, reducing statics and more. While most are formulated with a variety of conditioning ingredients, there are 3 main categories that are worth mentioning: Moisturizers, Humectants and Anti-statics. Moisturizers in Hair Conditioners Moisturizers are generally conditioning ingredients that will deposit on the hair and […]

WOW Dream Coat against Frizz

WOW Dream Coat against Frizz

WOW! There’s another product on the market that claims to shield hair against humidity and the brand is Color Wow. This product claims to provide an actual shield that keeps frizz at bay and lasts through 2-3 shampoos. Here’s an overview. How do anti-frizz products work? The role of most anti-frizz products is to block […]